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ANIMA – the first sneaker brand with zero waste

Nearly every sneaker ever made still exists somewhere. Over 24 billion pairs of shoes are produced each year, and 95% of them end up in landfills or incinerators, where they decompose for over 500 years, leaving behind 313 million tons of CO₂. ANIMA has decided to stop this cycle. Instead of chasing constant novelty, it embraces the idea of "forever" – sneakers that don’t end their life but start anew.

ESTERE: a material without end

At the heart of the brand is the patented ESTERE material, developed by ANIMA in collaboration with the Taiwanese institute ITRI, one of the leading applied research centers in the world. ESTERE is made exclusively from recycled PET bottles and recycled polyester clothing. It’s a single-material solution from which all parts of the shoe can be made – the upper, midsole, and outsole. It replaces traditional EVA foam and rubber without compromising performance.

The closed loop 4EVERLOOP

Because the entire sneaker is made from a single material, it can be crushed, melted down, and turned into a new pair after its life is over. The principle of 4EVERLOOP is simple: recycled PET is crushed, transformed into sneakers, worn, crushed again, and remade. The result is footwear that can be recycled endlessly and will never become waste.

Technology that works now

This isn’t a vision for the future. ANIMA holds 10 international patents for the midsole, outsole, and entire shoe, and manufactures in collaboration with Pou Chen Group, the largest footwear manufacturer in the world. The brand is backed by a team with experience from companies like Nike, Puma, Foot Locker, Tom Ford, and Versace, and is supported by Japanese entrepreneur Yusaku Maezawa, founder of the fashion platform ZOZOTOWN.

Design with a clear purpose

"Waste is vulgar," says ANIMA. Every line, texture, and material has its reason and is chosen with performance and rebirth in mind. Anything that doesn’t serve circularity disappears from the design. Sneakers are not the final product here, but part of a system where nothing ends. The result is premium footwear that straddles the line between athletic performance, fashion, and sustainability, without feeling like a compromise.

Zero waste. Zero excuses.

The brand's goal is to end waste in the footwear industry once and for all. You wear ANIMA sneakers just like any other. Once they’ve served their purpose, they become raw material for the next generation. Choose your pair at Footshop and become part of a cycle where nothing ends.