Asics x Studio Hagel Neotide

Japanese precision that redefines modern streetwear - Asics

From Olympic stadiums through Y2K mania to the peak of high-fashion

“A healthy mind in a healthy body.” This is the message hidden in the very name of the brand Asics, which is an acronym of the well-known Latin proverb Anima Sana In Corpore Sano. The story of this Japanese icon began in 1949 in Kobe, where its founder Kihachiro Onitsuka started making sports shoes with a vision to uplift the post-war youth through sports and an active lifestyle. The original Asics sneakers were not adorned with the now-iconic letter “a,” but with the Onitsuka Tiger branding featuring the iconic crossed stripes, symbolizing the fierceness, strength, and endurance of a tiger. Today, while Onitsuka Tiger operates as a standalone premium lifestyle division, the reference to authentic Japanese craftsmanship and technological integrity remains deeply embedded in the DNA of every pair bearing the Asics logo.

From running tracks to the spotlight of streetwear

For many years, the public perceived Asics sneakers solely as top-tier and high-quality running shoes for marathon runners and professional athletes. However, the hidden potential of raw Japanese retro-futuristic design fully emerged with the massive wave of dad shoes and the uncompromising expansion of Y2K aesthetics. The streetwear spotlight was first dramatically captured by the impressive and bulky model Asics Gel-Kayano 5, which demonstrated that layered design and technical structure have an unwavering place on the streets.

Not only with this model, but also with the aggressive silhouette of Asics Gel-Kinsei or the outdoor-inspired Asics Gel-Nandi, the brand has firmly made its mark in the fashion world. Asics no longer plays in the second league – it sits at the very top of technical streetwear and dictates trends that the entire sneaker community closely follows.

Asics GEL™ cushioning technology: Comfort you need to experience

With the popularization of lifestyle sneaker wearing and the transformation of urban culture, many Asics sport silhouettes have shifted towards footwear for all kinds of leisure activities. Many creative souls and sneaker enthusiasts now see Asics shoes as a key fashion accessory. This has been achieved primarily through the brilliant fusion of unique Japanese visual identity and absolute comfort, often ensured by the revolutionary cushioning technology Asics GEL™.

These are special gel capsules strategically placed in the midsole, whose extreme effects you’ll notice especially with every hard landing on urban asphalt and the subsequent dynamic rebound. The GEL™ technology effectively reduces foot fatigue, so whether you have a full day of tracking the city ahead, running between meetings, or dancing the night away at a festival rave, your feet will remain in complete luxury.

Collaborations that rewrote the rules

The relevance of Asics within the global streetwear subculture has also been proven by the now-legendary and extremely limited collaboration Asics x Sean Wotherspoon on the silhouette Asics Gel-Lyte III, which has left an indelible mark on sneaker design history. However, the brand's significant fashion renaissance was primarily sparked by the creative partnership with designer Kiko Kostadinov, whose studio elevated Asics inline models to the level of runway shows.

You can find this iconic reference at Footshop. Alongside the timeless Gel-Lyte series and archival running classics, we have the hottest current releases waiting for you:

• Asics Gel-NYC: The perfect hybrid of modern elements and retro running design.
• Asics Gel-Kayano 14: The absolute king of Y2K aesthetics with metallic reflections.
• Asics GT-2160 & Gel-Nimbus 9: Silhouettes that define contemporary technical minimalism.

Your sneaker collection, your rules

Whether you’re an active athlete starting each new day with a morning half-hour run by the river or simply enjoy unconventional colorways, functional materials, and timeless shapes, Asics sneakers in both men's and women's variants belong in your rotation. They pair perfectly with technical cargo pants, oversized vintage jerseys within the blockecore trend, or as a sharp contrast to a minimalist wool coat or wide formal trousers. Take a good look around at Footshop and grab your pair of Japanese engineering before someone else beats you to it!